Publishing is full of rankings, from power lists to best-dressed lists to under-40 lists. The CULT100 is different. There is just one criterion for inclusion—but it’s a high bar.

To qualify, a candidate must be actively shaping and changing our culture in real time. The people on this list represent five generations and hail from the worlds of food, publishing, art, fashion, activism, and entertainment. To put this group together, CULTURED‘s editors leveraged the full strength of our network, tapping artists, writers, and cultural leaders to tell us who they look to when they want to feel challenged, hopeful, and inspired.

Some members of the CULT100 are household names; others have been working behind the scenes to make possible the cultural encounters that stop us in our tracks. In a time of binary thinking, the creators featured in this year’s list are embracing contradiction, bouncing willfully between disciplines, and refusing to take no for an answer. They have guts, vision, and a potent cocktail of realism and optimism. None of them is shying away from the anxiety of our moment. Instead, they are thinking big, sharing generously, and embodying courage. The good news is, their work makes us all a little bit braver, too.

Pip
Photography by Pip

Noah Jupe

Actor

HOW WOULD YOU DESCRIBE YOURSELF?

A young boy trying to become a man without losing his imagination.

WHAT’S ONE BOOK, WORK OF ART, ALBUM, OR FILM THAT GOT YOU THROUGH AN IMPORTANT MOMENT IN YOUR LIFE?

Probably Kes by Ken Loach. I watched it when I was really young, and it taught me that not all stories have happy endings.

WHAT’S SOMETHING PEOPLE GET WRONG ABOUT YOU?

My last name. I get Jupie. Or Jupay. Or one time I even got Duke.

“I watched 'Kes' by Ken Loach when I was really young, and it taught me that not all stories have happy endings.”

WHAT’S COMING UP FOR YOU IN 2024?

I have two projects with Apple TV coming out that I’m very excited for: Franklin and Lady in the Lake.

DESCRIBE A RECENT CROSSROADS AT WHICH YOU FOUND YOURSELF.

I find myself at a crossroads most mornings. “Do I get up and start my day? Or do I get 15 more minutes of sleep?”

WHAT DO YOU WANT TO SEE MORE OF IN YOUR INDUSTRY? LESS OF?

I want to see fewer sequels and more original movies. I want to see people taking risks again.