Publishing is full of rankings, from power lists to best-dressed lists to under-40 lists. The CULT100 is different. There is just one criterion for inclusion—but it’s a high bar.
To qualify, a candidate must be actively shaping and changing our culture in real time. The people on this list represent five generations and hail from the worlds of food, publishing, art, fashion, activism, and entertainment. To put this group together, CULTURED‘s editors leveraged the full strength of our network, tapping artists, writers, and cultural leaders to tell us who they look to when they want to feel challenged, hopeful, and inspired.
Some members of the CULT100 are household names; others have been working behind the scenes to make possible the cultural encounters that stop us in our tracks. In a time of binary thinking, the creators featured in this year’s list are embracing contradiction, bouncing willfully between disciplines, and refusing to take no for an answer. They have guts, vision, and a potent cocktail of realism and optimism. None of them is shying away from the anxiety of our moment. Instead, they are thinking big, sharing generously, and embodying courage. The good news is, their work makes us all a little bit braver, too.
The SC103 founders and creative directors embody a DIY aesthetic tailor-made for Gen Z’s sartorial leanings. The pair are following in the footsteps of material-driven masterminds like Susan Cianciolo, earning them a foot in the art world as well.
WHAT’S YOUR TRADEMARK? Everything looks better worn-in, washed, sun-kissed.
NAME AN INFLUENCE OF YOURS THAT MIGHT SURPRISE PEOPLE. Claire McKinney: Memories of odors—good and bad. Sophie Andes-Gascon: Family reports from the jungle.
IF YOU COULD ATTRIBUTE YOUR SUCCESS TO A SINGLE QUALITY OF YOURS, WHAT WOULD IT BE? Perseverance.
"We like to conceal some things, then celebrate it together."
WHEN WAS THE LAST TIME YOU SURPRISED YOURSELF IN YOUR PRACTICE? The magic of a duo built on independence and trust is the element of surprise every time a new direction, character, or technique presents itself to one of us, and the other gets to see it unfurl—[like] Sophie’s ceramic dioramas, Claire’s hand-lettering, and many more. We like to conceal some things, then celebrate it together.
WHAT’S COMING UP FOR YOU IN 2025? Another runway show for all, produced in partnership with our loving and loyal friends. See you there.
WHEN YOU WERE LITTLE, WHAT WERE YOU KNOWN FOR? McKinney: Outdoor experiments. Andes-Gascon: Being bossy.