Publishing is full of rankings, from power lists to best-dressed lists to under-40 lists. The CULT100 is different. There is just one criterion for inclusion—but it’s a high bar.

To qualify, a candidate must be actively shaping and changing our culture in real time. The people on this list represent five generations and hail from the worlds of food, publishing, art, fashion, activism, and entertainment. To put this group together, CULTURED‘s editors leveraged the full strength of our network, tapping artists, writers, and cultural leaders to tell us who they look to when they want to feel challenged, hopeful, and inspired.

Some members of the CULT100 are household names; others have been working behind the scenes to make possible the cultural encounters that stop us in our tracks. In a time of binary thinking, the creators featured in this year’s list are embracing contradiction, bouncing willfully between disciplines, and refusing to take no for an answer. They have guts, vision, and a potent cocktail of realism and optimism. None of them is shying away from the anxiety of our moment. Instead, they are thinking big, sharing generously, and embodying courage. The good news is, their work makes us all a little bit braver, too.

FORREST SMITH
Photography by FORREST SMITH

RUSSELL WESTBROOK

BASKETBALL PLAYER

Many men have played for the Denver Nuggets, but few this well, and none while looking this good. The basketball star has fused sports and fashion with his sartorial prowess, all while reinvesting in the cities that brought him up.

WHAT IS YOUR TRADEMARK/CALLING CARD? Intensity.

WHAT KEEPS YOU UP AT NIGHT? I want to do whatever I can to help the underserved. Everything I do is for my community. I spend all of my energy trying to create more opportunities for the inner city.

WHAT’S COMING UP FOR YOU IN 2025? I’m working on a lot of things off the court, including some fantastic collections for Honor the Gift and some opportunities for my organization, the Why Not? Foundation. I recently invested in a professional soccer team that will start playing in 2027 in Oklahoma City, so we’ll be sharing some big announcements about that this year.

"I want to see more authenticity, especially in the fashion space. And more people staying true to who they are."

NAME AN INFLUENCE OF YOURS THAT MIGHT SURPRISE PEOPLE. Denzel Washington.

WHAT DO YOU WANT TO SEE MORE OF IN YOUR INDUSTRY? LESS OF? I want to see more authenticity, especially in the fashion space. And more people staying true to who they are.