Publishing is full of rankings, from power lists to best-dressed lists to under-40 lists. The CULT100 is different. There is just one criterion for inclusion—but it’s a high bar.

To qualify, a candidate must be actively shaping and changing our culture in real time. The people on this list represent five generations and hail from the worlds of food, publishing, art, fashion, activism, and entertainment. To put this group together, CULTURED‘s editors leveraged the full strength of our network, tapping artists, writers, and cultural leaders to tell us who they look to when they want to feel challenged, hopeful, and inspired.

Some members of the CULT100 are household names; others have been working behind the scenes to make possible the cultural encounters that stop us in our tracks. In a time of binary thinking, the creators featured in this year’s list are embracing contradiction, bouncing willfully between disciplines, and refusing to take no for an answer. They have guts, vision, and a potent cocktail of realism and optimism. None of them is shying away from the anxiety of our moment. Instead, they are thinking big, sharing generously, and embodying courage. The good news is, their work makes us all a little bit braver, too.

NINO MUÑOZ
Photography by NINO MUÑOZ

COOPER KOCH

ACTOR

The actor broke through with grizzly thrillers like  Swallowed and  They/Them. Last year’s  Monsters: The Lyle and Erik Menendez Story escalated his heartthrob status to new heights.

WHAT’S COMING UP FOR YOU IN 2025? Turning 29!

WHAT’S ONE BOOK, WORK OF ART, OR FILM THAT GOT YOU THROUGH AN IMPORTANT MOMENT IN YOUR LIFE? The Untethered Soul by Michael A. Singer.

WHEN YOU WERE LITTLE, WHAT WERE YOU KNOWN FOR? Being overly dramatic about everything.

"Why am I saying what I’m saying?"

WHAT QUESTION DO YOU ASK YOURSELF MOST OFTEN WHILE YOU’RE MAKING WORK? Why am I saying what I’m saying?

WHAT DO YOU WANT NEXT FOR YOURSELF ABOVE ALL ELSE? A great story to tell.

IF YOU COULD ATTRIBUTE YOUR SUCCESS TO A SINGLE QUALITY OF YOURS, WHAT WOULD IT BE? Trust.