How Did Chloe Kim, Lucky Blue Smith, and Alison Roman End Up at an Aspen Ranch With Hermès?

Photography by Vincent Tullo. All images courtesy of Hermès.

“What does Hermès get out of this?” That question was posed by one of the brand’s most valued clients as he sat down for an eight-course dinner in Aspen early last December. He was, in a word, confused. Who could blame him? He, along with 50 other guests, who included actors, artists, chefs, influencers, athletes, and fellow clients, had been invited by the brand to attend a two-day jaunt in the luxurious mountain town.

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