“What does Hermès get out of this?” That question was posed by one of the brand’s most valued clients as he sat down for an eight-course dinner in Aspen early last December. He was, in a word, confused. Who could blame him? He, along with 50 other guests, who included actors, artists, chefs, influencers, athletes, and fellow clients, had been invited by the brand to attend a two-day jaunt in the luxurious mountain town.
How Did Chloe Kim, Lucky Blue Smith, and Alison Roman End Up at an Aspen Ranch With Hermès?
The French house assembled a coterie of chic scavengers— actors, chefs, athletes, and more—in the mountains last December for a weekend of luxury, mystery, and camaraderie.