Art Bespoke

By Following His Instructions, You Too Can Become an Erwin Wurm Artwork

Erwin Wurm, Hot, 2021. All images courtesy of the artist and the SCAD Museum of Art.

When MTV was at its peak, Erwin Wurm received a phone call from famed music video director Mark Romanek, who asked to use the Austrian artist’s work in a video for the Red Hot Chili Peppers’s 2002 bop “Can’t Stop.” “I didn’t know the Red Hot Chili Peppers [back then], I have to confess,” Wurm said in a recent conversation with the SCAD Museum of Art’s chief curator Daniel S. Palmer and curator Ben Tollefson. Despite his lack of familiarity with the band’s output, Wurm took the opportunity to collaborate with Romanek and became one of the first artists to get credited on MTV, which, according to Palmer, was “a legendary moment.”

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