Fashion Literature

Why Carolina Herrera's Creative Director Avoids 'Any Color That Veers Into Sad Territory'

All COLORMANIA images courtesy of Rizzoli.

If there's one thing Carolina Herrera will never be, it is dull. Creative Director Wes Gordon, who has helmed the brand since 2018, takes the brand's commitment to color very seriously. Herrera's vibrant legacy is embodied in a new collaboration between Gordon and photographer Elizaveta Porodina, known for her painting-like imagery. Their Rizzoli book, COLORMANIA: Color and Fashion, serves as an ode to the Herrera woman: alive, dynamic, and unapologetically colorful. As Gordon puts it, “She’s in hot pink on a sidewalk full of people in gray.”

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