Design

Coach Partners with Psychedelic Pattern-Maker Kaffe Fassett on Fall 19 Collection

Cultured Magazine

Coach
A look from the Fall 2019 runway. Courtesy of Coach.

For their Fall/Winter 2019 collection, Coach tapped pattern designer Kaffe Fassett, known for his maximalist prints, to add a bit of color to the brand’s already robust visual vocabulary. Right after the collection walked, we spoke to Fassett about his part in the edenic capsule.

How did working with Coach differ from other fashion houses you’ve used in the past? Well, the great difference of this collaboration is that I am the inspiration and this wonderful designer, Stuart, takes it like the artist he is and creates his own complete world out of my designs. When I designed before for other brands, I would just give them designs and colors, and be very specific about what I wanted. What is beautiful here is that I gave Stuart full control to make it great.

When you think of fall colors, what comes to mind? Bright and sharp–like golds and rusts and things like that–and that’s why when I see what they [Coach] have done with my collection–the smoldery, beautiful colors that are just so elegant and so wearable–I am very thrilled.

How would you describe the patterns Coach worked with? I would say that mostly they picked things that had a face–like a very distinct star, or a snowball shape in patchwork, and flowers with strong faces, with a very good center with rim of light around them–so that they are very sharp, graphic images.

Do you think in narratives when designing a pattern? If so, what was the story behind the design you most recently worked on? I’m a very visual person and a kind of a romantic, so I just think of what’s beautiful and I create it, and I hope that makes a story after it is made. But I don’t come up with a story to begin with–there is no narrative