The French house, global associate partner of the fair, stages a show inside one of its recognizable fashion trunks.

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All images courtesy of Louis Vuitton.

Only the most iconic design objects are reinvented time and time again. The Louis Vuitton trunk, a veritable bellwether for almost two centuries, certainly ranks among them. Getting your hands on the luxury staple is one thing. At this year's Paris+ par Art Basel, the French house levels up and invites attendees to step inside one.

The fair, running from Oct. 20-22 at the Grand Palais Éphémère, boasts a visual feast of works from over 150 international galleries. Among the fray is the event's global associate partner: Louis Vuitton. The Maison unveils a meticulously curated collection that exemplifies the brand's involvement and unwavering dedication to the arts. 

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The booth itself was made to resemble the house's newly appointed Creative Director Pharrell Williams’s Copper Malle Courrier iteration of the trunk from the Spring/Summer Mens 2024 collection. Inside, an impressive array of the brand’s artistic collaborations are arranged. Archival treasures, such as an original trunk commissioned by Henri Matisse in 1909, sit alongside a branded skateboard by Stephen Sprouse and a Van Gogh-inspired scarf by Jeff Koons. 

Paintings by artists Richard Prince, Alex Katz, and Takashi Murakami adorn the walls, as well as an A.I.-assisted work by Refik Anadol. In an homage to their long-standing partnership with Yayoi Kusama—seen across clothing, accessories, and perfume—Louis Vuitton unveils seven of her latest artworks, eloquently titled "Everyday I Pray for Love."

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At Paris+ par Art Basel, Louis Vuitton also unveils five new additions to its Artycapucines collection, which has seen designs by a lineup including Donna Huanca, Huang Yuxing, and Vik Muniz. Now, artists Ewa Juszkiewicz, Liza Lou, Tursic & Mille, Ziping Wang, and Billie Zangewa have joined the roster in transforming a blank bag into a unique work of art.

The prized purses are displayed on the wall, like a series of photographs might populate a white cube gallery. For Louis Vuitton, the worlds of fashion and art are not only linked, but inextricably intertwined.

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