Artist Jefrë Opens His First West Coast Show in Hollywood During Frieze Los Angeles
Art

Artist Jefrë Opens His First West Coast Show in Hollywood During Frieze Los Angeles

When Filipino American artist Jefrë suffered a life-altering heart attack at the age of 35, he shifted his career from urban design planning to modern art, a leap of faith that restructured his priorities and led him to welcome the ambiguity life throws at you. “I think after my heart attack and triple bypass, I realized the value of time—time to have a voice, time to influence, time to leave a mark, time to build a legacy,” he says. “I continue today with the same mindset and learned how to say no. I don’t have time to explore as much as I wish but it allows me to make quick confident decisions and to only work on projects that have a meaning and purpose.” Now, he is paying homage to that pivotal moment in his life, career and creative endeavors with a pop-up exhibition at The LA Art Box (LAAB) in West Hollywood, on view through March 20.

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