Bespoke Fashion

Brianna Lipovsky, Founder of Maison d'Etto, Reveals the Secret to Making Rich, Complex, and Animalistic Fragrances

Portrait by Dora Somosi. All images courtesy of Maison d'Etto.

When Brianna Lipovsky founded Maison d’Etto, her line of artisanal and genderless fragrances, in 2019, it became a creative outlet—for her passion for personal connection, intimacy, and above all, horses. The brand features a range of complex, elusive, and evocative fragrances available as both candles and perfumes. Each one is inspired by one horse that—either during the gradual blossoming of a relationship, or during one tranquil afternoon—brought Lipovsky in touch with her passions. “They tell olfactive stories about a moment in time,” she says over Zoom from her home in Miami Beach, the signature glow of a Maison d’Etto candle undulating behind her. “And they express a desire for connection—to self, to nature, to others.”

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