Alex Israel and Louis Vuitton’s New Fragrance Smells Like LA Wellness

All photography by Zack Whitford/BFA.

Leave it to Louis Vuitton’s master perfumer, Jacques Cavallier-Belletrud, and Los Angeles-born artist Alex Israel to concoct a fragrance that some might find more reminiscent of green juice than perfume. Celebrating their fifth collaborative, LA-inspired fragrance, Cavallier-Belletrud and Israel launched Pacific Chill at a daylong event in Malibu on May 17.

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