pop up clothing shop
Sponsored Parties

INTERMIX Pop Ups and Parties in Montauk, New York

On the evening of July 14, fashion friends of all kinds assembled at the beachside in Montauk, New York to celebrate the INTERMIX pop-up at Ruschmeyers, open from July 14 to 24. INTERMIX’s chief merchant Divya Mathur and Milk Makeup cofounder Zanna Roberts Rassi hosted a launch party at the Hero Beach Club, a beautiful oceanfront boutique resort. Surrounded by both beach and garden, guests mingled amid the privacy of its oasis-like environment and shopped the latest collections offered by the luxury fashion destination.

As cohosts for the beach party, Mathur and Roberts Rassi convened the fashionable set; attendees ranged from designers to models to influencers and included Rocky Barnes, Sai De Silva, Danielle Bernstein, Arielle Charnas, Jessica Wang, Cass DiMicco, Tayshia Adams, Bambi Northwood-Blyth and Brooks Nader. At the event, guests joined in on an assortment of summer activities, such as cornhole and life-size Jenga; enjoyed small bites and refreshing signature cocktails from Casa Del Sol tequila, and socialized to a musical vibe set by Kate Usher & the Sturdy Souls, a local alternative soul-pop-rock band whose tunes elevated the seasonally carefree feel of the event.

Hosting exclusive summer essentials from brands like CaraCara, Isabel Marant, Staud, Agua by Agua Bendita, RE/DONE, Bond Eye and Baha Maria, the INTERMIX pop-up is the perfect place to build a summer wardrobe. But, it is also a destination in and of itself: summer games and activities are available on-site to its visitors for its two-week duration. And if you need another reason to play a round of cornhole, lucky participants can win products from INTERMIX, cult beauty brand Summer Fridays and more.