On the evening of July 14, fashion friends of all kinds assembled at the beachside in Montauk, New York to celebrate the INTERMIX pop-up at Ruschmeyers, open from July 14 to 24. INTERMIX’s chief merchant Divya Mathur and Milk Makeup cofounder Zanna Roberts Rassi hosted a launch party at the Hero Beach Club, a beautiful oceanfront boutique resort. Surrounded by both beach and garden, guests mingled amid the privacy of its oasis-like environment and shopped the latest collections offered by the luxury fashion destination.
As cohosts for the beach party, Mathur and Roberts Rassi convened the fashionable set; attendees ranged from designers to models to influencers and included Rocky Barnes, Sai De Silva, Danielle Bernstein, Arielle Charnas, Jessica Wang, Cass DiMicco, Tayshia Adams, Bambi Northwood-Blyth and Brooks Nader. At the event, guests joined in on an assortment of summer activities, such as cornhole and life-size Jenga; enjoyed small bites and refreshing signature cocktails from Casa Del Sol tequila, and socialized to a musical vibe set by Kate Usher & the Sturdy Souls, a local alternative soul-pop-rock band whose tunes elevated the seasonally carefree feel of the event.
Hosting exclusive summer essentials from brands like CaraCara, Isabel Marant, Staud, Agua by Agua Bendita, RE/DONE, Bond Eye and Baha Maria, the INTERMIX pop-up is the perfect place to build a summer wardrobe. But, it is also a destination in and of itself: summer games and activities are available on-site to its visitors for its two-week duration. And if you need another reason to play a round of cornhole, lucky participants can win products from INTERMIX, cult beauty brand Summer Fridays and more.