Art Young Artists 2019

Martine Gutierrez Questions the Commodification of Diversity

Martine Gutierrez's work incorporates imagery from fashion, film and advertising, referencing the industries’ visual languages while subverting the conventions that still inundate commercial imagemaking. Acting as muse and maker, her precise, cinematic photography and videos challenge public perception of identity by focusing on a subject adjacent to binaries of gender, beauty, race and class. Gutierrez is a selfmade star at the forefront of a generation witnessing broader representation than ever in the mainstream. She is also mindful of the inevitable drawbacks that can come with boundary-pushing success, “The doors of inclusion are opened more often now, but only to a select few,” says Gutierrez, “and, almost instantly, everyone feels the need to monetize what gets you through that door. That commodification of access is a disservice to diversity.”

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