CULTURED and The Set Kick Off Frieze New York With Rooftop Cocktails

The Set and CULTURED raised a glass in celebration of Frieze New York last night at the new Hudson Yards skyscraper. Guests sauntered up to the penthouse club for sunset cocktails and hors d'oeuvres from chef Dan Kluger’s newly opened, in-house restaurant, The Conservatory by Greywind. All the while, The Set Club’s resident DJ, DJ Rob, sent beats across the lush indoor and outdoor space. 

Attendees, including Casey FremontDavid LiuMaximilian and Irina Kro Eicke, and Geraldine Chung, mingled with drinks in hand, while a commissioned rooftop installation by Ned Kahn provided a breathtaking backdrop. The building features additional on-site pieces, curated by gallery and online marketplace Sugarlift, from artists including Kenny Nguyen, Carla Cascales Alimbau, Thorbjørn Bechmann, Maja Dlugolecki, and Rachel Mica Weiss.

The festivities offered party-goers a glimpse into the transformative cultural hub that is The Set. Panoramic views gave guests an unparalleled experience of the Big Apple. The Set Club’s rooftop pool and garden opened a few weeks ago, following Related Companies's luxury residential framework with their workplace, social club, and wellness floor.    

As the sun went down, guests took home the latest issue of CULTURED featuring Emily Ratajkowski and homemade chocolate truffles made by Chef Kluger in The Set’s canvas tote. The event was a fitting tribute to the beginning of Frieze New York festivities, as guests prepare for more breathtaking moments and lively celebrations ahead.