CULTURED: What do you think makes the Los Angeles art scene distinct?
Discover the Artwork That Stunned Collector Geraldine Chung Into Silence
Geraldine Chung’s art collecting journey began in a music-filled home, specifically that of Julie Greenwald, the CEO of Atlantic Records. Chung, the owner of the Los Angeles concept store LCD (short for Lust, Covet, Desire), was once invited over for an event and was inspired by the plethora of art hanging throughout the space. It was “even in the bathroom!” she remembers. Chung confided in Greenwald that she wanted to start her own collection, but was too shy to thrust herself into the competitive, and often opaque, art market. Greenwald made a point to introduce her to John Rubeli, another music industry insider and avid LA collector. “Thus began a decades-long friendship and tutelage,” explains Chung, who eventually kick-started her collection with two small wood paintings by Japanese artist Atsushi Kaga. Here, she elaborates on her invaluable network, most iconic piece, and toughest acquisition.