STAUD Co-Founder and Creative Director Sarah Staudinger's synergetic eye fosters unexpected collaborations and playful garments. Below, she discusses how she's bringing that signature approach to the East End, where she opened an outpost earlier this summer.

CULTURED: What is the inspiration for the Hamptons store?

Sarah Staudinger: We design our stores to feel like you’re at a friend’s house: simple, clean, and unpretentious with homey details. STAUD Hamptons started with our DNA, and then we played with textures like raffia fabric and coastal colors like deep blues and tan.

CULTURED: What do you associate with Hamptons style?

Staudinger: Nancy Meyers. Clam bakes. Bike rides. Easy breezy, smart separates. Effortless beauty. Sophisticated and relaxed. Diane Keaton.

CULTURED: Do you have any special collaborations or projects for the Hamptons store?

Staudinger: We’re doing a STAUD Sea pop-up down the street from the store for the season. It’ll have our entire swim collection—cover-ups, accessories, and essentials for summer.

CULTURED: What does an ideal summer day look like for you?

Staudinger: Wake up late. Work out. Brunch al fresco with friends and family. Jamón and eggs. Beach. Hot tub. Ice Cream. Movie. Bed.

CULTURED: What was your first Hamptons experience or impression?

Staudinger: Too many people sharing one room. Giant hydrangeas.