Bottega Veneta Embraces Aspen With a New Outpost and Announcement of a Partnership With the Aspen Art Museum

All images courtesy of Bottega Veneta.

Now nestled in the mountainous landscape of Aspen is Bottega Veneta’s newest outpost. The recent opening marks the Italian house's retail debut into the rising arts destination. To further its involvement in the community, the store's unveiling was accompanied by the announcement of an exciting partnership with the local Aspen Art Museum

The brand’s new boutique, designed to reflect Aspen's picturesque surroundings, features ceiling beams in Aspen wood veneer and a palette of natural hues—white, cream, gray, and beige. Free-standing shelves that rise from the floor echo the region’s towering trees, while organically shaped seating areas are reminiscent of sprawling rock formations. The store is also adorned with bouclé fabrics throughout, and a private nook offers an intimate setting for conversation and relaxation. 


Located just a short stroll away, the Aspen Art Museum is renowned for its artist-focused approach to curation. Bottega Veneta's involvement with the institution marks the continuation of the brand’s long-standing relationship with the arts, a legacy maintained under the guidance of Creative Director Matthieu Blazy. 

In the past, the fashion house has collaborated with artists like Ryan McGinley and Annie Leibovitz on campaigns, and just earlier this year launched Magma, a new arts journal under the leadership of Editor-in-Chief Paul Olivennes. The debut issue featured contributions from the likes of curator Hans Ulrich Obrist and artist Luigi Ghirri.


Starting with John Chamberlain's exhibition, "THE TIGHTER THEY'RE WOUND, THE HARDER THEY UNRAVEL," Bottega Veneta is pledging support for a range of events at the Aspen Art Museum, with this being the inaugural year in what is set to be an annual partnership. 

The upcoming show, opening Dec. 15 and running through April, is curated by Swiss artist Urs Fischer and arranged in partnership with the Dia Art Foundation. Chamberlain is well-known for transforming everyday materials, often old automotive parts, into abstract compositions. The three-floor exhibition is the first institutional survey of the artist’s work in over a decade. 

“The key activity in the occupation of art,” said the late artist, “is to find out what you don’t know.”