Known for sumptuous materials and elegant detailing, luxury brand and friend of the magazine Another Tomorrow christened its sweeping Rockefeller Center flagship with Cultured last night in New York.
Circling the creamy white space laced with lush greenery, founder Vanessa Barboni Hallik invited patrons and passerby to scan the QR code inside her jacket. Present in every piece of Another Tomorrow clothing, it offers customers the chance to follow the journey of a garment—from factory to clothing rack. This transparency is part of Hallik's ethos of honesty and simplicity that she is dedicated to introducing to the fashion world.
In the cinemetic Channel Gardens, the store's grand opening reception unveiled a new art program curated by Cultured founder Sarah Harrelson and Isolde Brielmaier, Deputy Director of the New Museum, which features exclusive imagery from Gillian Laub's documentary Southern Rites. The provocative, 12-year study documents a community's struggle to confront long standing issues of race and equality in Georgia. Her photography and a selection of her award-winning art books add more intrigue to the minimalist space that is situated between two of the city’s most iconic buildings—St. Patrick’s Cathedral and 30 Rockefeller Plaza.
With Cultured, Hallik invited guests—a list of New York creatives including Afrodet Zuri, Mimi So, Kirsten Kjaer Weis, Courtney Yates, Michi Jigarjian, and more—to browse Another Tomorrow's new collection while enjoying a selection of light bites and drinks courtesy of female-founded Une Femme Wines and Casa Dragones tequila.
Steps away from the former site of Derrick Adams's public art installation Funtime Unicorns, guests spilled onto Another Tomorrow's outdoor patio for hot toddies, taking in a view of the ice rink and gardens. Though the store is situated at the epicenter of one of New York’s most bustling attractions, the intimate, modern interior and selection of expertly-made luxury garments offers a welcome respite from the chaos outdoors.