MCM Designs for the Digital Nomad in Its Latest Campaign

Cara Delevingne for MCM's Spring/Summer 2024 campaign. All images courtesy of MCM.

MCM is synonymous with its distinct prints, punctuated by a signature Cognac Viseto logo. In its Spring/Summer 2024 collection however, the German fashion brand blends its longstanding house codes with the evolving style of digital nomads. The accompanying campaign, dubbed Made for Movement, is a nod to these 21st century jet-setters.

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