When the body shifts with age, how do our rituals shift with it? La Prairie, the luxury skincare line out of Switzerland, has built its formulas around this question.
Dr. Jacqueline Hill, who leads strategic innovation and science, points to the line’s latest innovation, the Pure Gold Revitalizing Essence, as evidence. It targets one key factor behind the changing appearance of skin as it ages: hormonal slowdown. As she notes, estrogen levels decrease from around the age of 30, while “the skin loses its radiance due to the decrease in skin lipids and hydration.”
Barrier functions weaken, skin becomes less firm, and collagen and elastin stores begin to ebb. It was around these issues, Hill explains, that the brand decided to focus its Pure Gold collection. The new system is designed “to help counteract the decline in skin’s natural functions and resilience, commonly associated with hormonal slowdown,” while also strengthening the barrier and enhancing radiance. Sustainability also sits at the core of the collection, from the absence of microplastics and silicones to the responsibly sourced gold from the Swiss Better Gold Association, which supports thoughtful acquisition rather than large-scale extraction.
The Revitalizing Essence was designed as the first step in this series—a silken preparation that calms irritation while priming the skin to better receive what follows. Its texture is nourishing without being heavy, generous yet quick to absorb (“Still being sufficiently light and quickly absorbed to allow layering of the other products of the collection,” Dr. Hill specifies). Its scent is orchestrated like a complementary bouquet—green leaves, floral notes, and white musk—providing a refresh not only to the skin, but also to the rest of the senses. This is more than a mandatory step before bed or work, it’s a ritual whose impact lingers long after the scent wears off.
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