Maria Grazia Chiuri, Dior’s creative director of women’s haute couture, ready-to-wear, and accessories collections, is a dedicated student of her predecessor’s history.
When she first picked up Christian Dior’s 1957 autobiography, Dior by Dior, she was transfixed by one chapter in particular. During a visit to New York, the maison’s founder chronicled his impressions of the metropolis—its raw energy and the boyish flair of its fashion compared to the trim elegance of Parisian style.
The link between the two cities proved to be as creatively generative for Chiuri as it was for her sartorial forebear. Harnessing the bold, contrarian spirit of Marlene Dietrich—a longtime friend and patron of Dior’s—as a muse, Chiuri crafted a Fall 2024 collection that is both coy and commanding, inspired by the house’s history of classic tailoring and dramatic silhouettes. Like Dietrich, the garments reverberate with a timeless sense of freedom and play.
Makeup by Natasha Severino for Foward Artists using Dior
Hair by Maranda Widlund for Home Agency
Set Design by Romain Goudinoux
Lighting Direction by Bono Melendrez
Casting by Alter Casting
Digital Tech by Alex Nolan
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