Heirs apparent to Italy’s most quietly radical house, the Brunello Cucinelli creative directors are reintroducing their father’s namesake line to a new generation primed to appreciate their brand of slow fashion.
WHAT KEEPS YOU UP AT NIGHT?Carolina Cucinelli: They say that the night brings wisdom. For me, it is the perfect time to think about projects; the future; the small, beautiful things; and sometimes, the less beautiful ones that life has in store for us. The day can be too chaotic to pause for such reflections. For me, nighttime is also when I make important decisions.
WHAT’S ONE BOOK, WORK OF ART, OR FILM THAT GOT YOU THROUGH AN IMPORTANT MOMENT IN YOUR LIFE?Camilla Cucinelli: Music has been a presence in my life ever since I was little and used to take dance classes. As soon as I get home after work, the first thing I do is put music on. It soaks up all the bad vibes that build up throughout the day. I’m also really into reading. I recently reread The Great Gatsby, and it got me thinking deeply about the value of emotions. Reading works like a mind booster—it pushes you to explore thoughts you wouldn’t usually dwell on.
“"I would love to wake up one day in a world where art and beauty reign supreme, where the fundamental value guiding all of humanity is full respect for people and their freedoms."”
WHEN YOU WERE LITTLE, WHAT WERE YOU KNOWN FOR? Carolina: I was known for being a serene, creative, and dreamy child, who loved creating parallel worlds out of cardboard. I was always willing to help others. My mother always used to say that it seemed as if I wore an invisible, protective coat, which made me see only the positive side of things.
WHAT QUESTION DO YOU ASK YOURSELF MOST OFTEN WHILE YOU’RE MAKING WORK? Camilla: Have I done everything possible to ensure that our collections honor the brand’s tradition and DNA while also staying relevant and open to the evolution of culture? I constantly reflect on this delicate yet fascinating balance.
WHAT DO YOU WANT NEXT FOR YOURSELF ABOVE ALL ELSE? Carolina: I would love to wake up one day in a world where art and beauty reign supreme, where the fundamental value guiding all of humanity is full respect for people and their freedoms.
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