When Lyas speaks, the fashion world listens. The French content creator has earned a devoted following for his undiluted commentary on Instagram, as well as for his global runway-show watch parties, which bring high fashion to the masses.
What keeps you up at night?
My crush. I don’t even lust over him. I just wanna hold his hand.
What would you wear to meet your greatest enemy?
A shitty outfit. Won’t give them the luxury of seeing good fashion.
Who do you call the most?
God. He never replies. My brother, too (who’s my manager), and he always replies. He might be my god.
When you were little, what were you known for?
Being the crazy kid who dressed like Michael Jackson. He was an escape into a world of fashion, fantasy, and performance.
What’s one work of art that got you through an important moment in your life?
Do the Right Thing. It raises the important question: What is it to do the right thing? But I do believe there is a right and a wrong, and we should push towards trying to always do the right thing.
What are you looking forward to this year?
The end of fascism. With Zohran Mamdani and a couple of left figures, we have a hopeful world again.
Where do you feel most at home?
In hotel rooms or on a plane. Being away makes me miss home, and I like the feeling.
What do you think is your biggest contribution to culture?
Looking good.
What’s been the hardest part of your career so far?
Funding my events. It’s very important for me to keep La Watch Party free for all. It’s hard. But we make it work.
Name an influence of yours that might surprise people.
Renaud, the French singer. He sings about the misfits in a punk but soft way. “I want my songs to be caresses or punches in the face.” I relate.
What do you want to see more of in your industry? Less of?
More inclusion. Less exclusion.
What question do you ask yourself most often while you’re making work?
Would 10-year-old me like this? If he would, I do it. If he wouldn’t, I don’t.
To read more from the 2026 CULT100 honorees, see the full list here.
in your life?
