Fashion

Watch Out, Angelenos: Tory Burch’s New Rodeo Drive Flagship Is Here

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All images courtesy of Tory Burch.

On Rodeo Drive, where storefronts often glint with the sheen of spectacle, Tory Burch’s newly opened Angeleno flagship doesn’t clamor—it beckons.

Inside, light streams through a skylit atrium and cascades down a marble staircase reminiscent of Carlo Scarpa’s poetic geometries, becoming its own architectural gesture. The boutique is a reverie in stone, plaster, and glass—a spatial manifestation of the elevated but zesty design language the cult brand has become synonymous with over the past two decades.

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Plaster walls striated like sediment (courtesy of New York collective Art Groove), a suite of ceramic pedestals by Barcelona’s Studio Xavier Mañosa, rugs hand woven by women artisans in Morocco—these are just a few of the pieces commissioned or sourced by Burch to anchor the shopping experience. Classically brutalist materials—stone, concrete, hammered iron—are countered with soft furnishings. From a 1930s Paolo Buffa daybed to a Murano pendant, carefully chosen accents play off the shades of limoncello, rust, and moss that recall Burch's original Nolita boutique.

Each floor taps into a different atmosphere: Handbags greet visitors at ground level; a shoe salon and sport capsule reign over the second; and a sun-drenched VIP lounge awaits at the top.

Landing in Los Angeles alongside the brand's Spring 2025 collection—a powerful tribute to sport's influence on fashion—the flagship encapsulates Burch’s indelible eye for beauty, no matter the scale.

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