How many female founders does it take to seamlessly blend fashion and fitness for the summer months? This weekend, the total reached five.
Sunday morning, CULTURED’s Editor-in-Chief Sarah Harrelson, Muniak Studios’s Olivia Muniak, Gorgie’s Michelle Cordeiro Grant, interior designer Nicole Fuller, and Savannah Friedkin invited guests to a shoppable SoulCycle pop-up in the Hamptons to celebrate Friedkin’s newly launched, eponymous jewelry brand.
The event was hosted at the fitness studio’s Brigdehampton location, a mere stone’s throw away from Dia Bridgehampton and Pierre’s (post gallery-hopping frites, anyone?). Guests—including music executive Charlie Walk, chef Stephanie Nass, interior designer Fawn Galli, author Liana Werner-Gray, and artist Leila Pinto—hopped up and rode straight toward an assortment of refreshments and fine goods awaiting them after class.
Friedkin joined in on both the workout and the shopping spree that followed, introducing attendees to her latest collection of bracelets, earrings, rings, and necklaces. The brand, which debuted in the spring of 2024, is defined by its dedication to sustainability, utilizing earth-friendly materials like recycled gold and carbon-neutral, lab-grown diamonds.
“It was clear to me when I was looking for my path in fine jewelry that there were very few brands, if any, that were focused on sustainability,” Friedkin told CULTURED of her company’s commitment to the environment. “When a brand did claim to be focused on sustainability, their claims weren’t very transparent—or, on occasion, even consisted of misinformation.”
With a zeal unique to SoulCycle attendees, several shoppers scooped up multiple Friedkin products in one swing, while others snuck in post-class to browse the selection. Regardless, everyone walked away with copies of CULTURED’s latest Hamptons issue, and a drink in hand to start the day off right.
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