When Louis Vuitton Men’s Creative Director Pharrell Williams debuted his Spring/Summer 2024 collection last year, it was a lightbulb moment for the house’s Master Perfumer Jacques Cavallier Belletrud.

Naturally, he supposed, Williams would have a bold idea for a fragrance. He was right: LVERS, the product of a recent collaboration between Williams and Cavallier Belletrud, is inspired by light itself. 

“Pharrell asked me, ‘What does sunlight smell like?’ This fragrance is a poetic and metaphorical version of the answer to that question," says the perfumer.

The fragrance is bright and cheery, with notes of cedar to ground it and touches of sandalwood and bergamot to add warmth and zest. “Making perfume is all about showcasing thebeauty of the raw ingredients and finding the balance between emotion, imagination, and reality," explains Belletrud.

Galbanum—the unlikely star—provides a wild greenness that captures the positive, masculine vibe Williams and Cavallier Belletrud set out to create. 

It’s daylight made manifest.