It’s hard to think of contemporary fashion without the Hadids. The reedy beauties have played both model and muse, but Gigi Hadid cast herself in the creative director role when she founded cashmere line Guest in Residence in 2022. The company has quickly grown into a $30 million market player.
Name an influence of yours that might surprise people.
Disney Imagineers.
What would you wear to meet your greatest enemy?
Jeans and a T-shirt. And a sweater.
What question do you ask yourself most often while you’re making work?
How would this product move through, interact, be a part of my/our/the customer’s life? As we design a Guest in Residence piece and get samples of it, I constantly imagine it in someone’s space, getting packed in their suitcase, wrapping them up on a flight, making them feel chic at a dinner meeting, etc. Who is this for? What do they want out of this investment?
When’s the last time you laughed hysterically?
With my daughter, usually at a voice or performance she’s doing.
What grounds you, and what invigorates you?
Home, my daughter, cooking, crafting, mood boarding, and brainstorming. Trying a new restaurant. An exciting shoot concept. Seeing a great Broadway show. A breakfast date. An antique find.
To read more from the 2026 CULT100 honorees, see the full list here.
in your life?
