
Parisian fragrance house Parfums de Marly has unveiled its latest scent, Athénaïs—an ode (rather than an oud) to a particularly notable character in French royal history. With notes of neroli and tonka bean, the scent evokes the opulence of the 18th century, with the splendor of the French court serving as the backdrop to an unfolding swirl of fragrant allure.
The house drew its latest perfume name from Athénaïs de Montespan, the most famous of King Louis XIV’s muses. Renowned not only for her beauty but also her quick wit and arts patronage, Montespan was a woman who understood the power of presence. Born Françoise de Rochechouart, she later adopted the name Athénaïs (after the Greek goddess Athena) to better reflect the self she wished to inhabit. The gesture aligned with the spirit of the Enlightenment period: self-definition over tradition, cheeky personality over tired prescription.

At court, Athénaïs commanded a cultural authority that rivaled even her royal peers. Charismatic, strategic, and unapologetically idiosyncratic, she cultivated a reputation for thinking and living on her own terms. It is precisely this quality that Parfums de Marly has captured in its latest fragrance.
Athénaïs arrives as a deliberate departure from some of the house’s most recognizable scents, such as Delina or Valaya. Instead, the new release leans into a brighter, more airy composition. Its orange-hued bottle offers a hint of what lies inside: vibrant top notes of bergamot, yuzu, and neroli, which immediately signal an unexpected twist on the house’s typically floral and woody universe. In its heart notes, the fragrance unfolds into orange blossom and jasmine before settling into the warmth of vanilla and tonka bean. The result is a floral ambery composition that balances freshness with layered structure.
While remaining anchored in its historical inspirations, Parfums de Marly here expands its olfactory repertoire, inviting loyalists and newcomers alike to experience something daring. For those who spritz it, Athénaïs offers an aroma of mystique and elegance—an accessory for those moving through the world with flair.
More of our favorite stories from CULTURED
The Substack Stars: 21 Newsletters That Your Favorite Writers Can’t Get Enough Of
In Wayne Koestenbaum’s First Novel in Two Decades, Gay Lust Incarnate Is a Rabbi With a Dad Bod
Eva Victor Made the Breakout Indie of the Year. Now, They Have to Do It All Over Again.
What Is It Really Like to Work at a Black Art Institution Right Now?
In Paris for Fashion Week? Catch These 11 Must-See Exhibitions While You’re There
Sign up for our newsletter here to get these stories direct to your inbox.






in your life?