Your morning just got a refresh.
This month, CULTURED is deepening its partnership with Verve Coffee Roasters—a thoughtfully sourced, sustainable coffee developer and café network boasting locations along the Californian coast and across the Pacific in Japan—with the launch of the “Cult Classic Blend.” The new roast pairs perfectly with the CULTURED magazines already available in dedicated kiosks at Verve’s Arts District and Melrose Ave locations in Los Angeles.
“The word verve means energy and enthusiasm around the creation of art, which has always felt like a perfect reflection of who we are,” notes the NorCal-born company’s co-founder, Colby Barr. “My co-founder Ryan [O’Donovan] and I love music, especially jazz, along with photography. That creative spirit has been part of Verve’s DNA since day one.”
And like CULTURED, Verve is thoroughly invested in the everyday rituals—particularly the sustaining practices (like caffeination!)—that shape creative lives. “Coffee is in the background of so many things,” Barr adds. “We understand how essential those daily practices are for artists, regardless of their medium, and we love that we can play a small role in fueling their process.” Hand-roasted by artisans in Santa Cruz, brewed by your favorite baristas, and made with creatives in mind, the “Cult Classic Blend” is our ode to the little things that help bring to life the great ones.
The “Cult Classic Blend” is now available for purchase at vervecoffee.com, and will be available starting next week at Verve Coffee Roaster locations in the Arts District and on Melrose Ave.
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