Here are the nine can’t-miss pop-up spots to add to your summer itinerary out East (plus a few other happenings we’ve got our eye on).

Here are the nine can’t-miss pop-up spots to add to your summer itinerary out East (plus a few other happenings we’ve got our eye on).

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Photography by Jamie Diamond & Sal Lahound of Ideation and Form, and courtesy of Vilbrequin.
joel-mesler-hamptons
Photography by Jamie Diamond & Sal Lahound of Ideation and Form, and courtesy of Vilbrequin.

Vilebrequin and Joel Mesler

Would it be summer in the Hamptons without Joel Mesler? The local artist has partnered with French swimwear brand Vilebrequin on a capsule collection featuring swim trunks and a tote bag adorned with his signature beach balls and balloons. The launch precedes his “Miles of Smiles” exhibition opening at Guild Hall this August. We dare you to show up in your swim trunks.

Chanel at the Hedges Inn

At the Hedges Inn, shopping Chanel’s pop-up salon is as much a relaxation exercise as it is a chance to peruse the house’s latest designs. The bed and breakfast has provided a lounge, two fitting rooms, and an outdoor terrace, all bursting with the French maison’s 2025 Ready-to-Wear, Coco Beach, Métiers d’Art, and Pre-Fall collections, as well as a selection of handbags, shoes, accessories, watches, and fine jewelry. Through July 28.

Mary Lou’s Montauk

It was a hit in Palm Beach—and now it’s hitting the Hamptons. Mary Lou’s gives coastal dining a refined update with eclectic design, oceanfront views, and elevated dishes. Michael Jordan, Venus Williams, and more were fans of the Floridian interpretation, and a similarly enviable crowd is sure to make use of this East End outpost—where dining gives way to dancing after dark.

shooster-arts-and-lliterature
Image courtesy of Shooster Arts & Literature.

Shooster Arts & Literature

You’ve never seen an art space like this before. Spread across two locations in Sag Harbor, Lauren Shooster’s new living gallery features over 300 pieces of fine art, antiques, and rare books—including pulls from Pablo Picasso, Allen Ginsberg, Jenny Holzer, and Josef Albers. The first location is a traditional whaler’s cottage from the 1840s, while the second is a ship-chandlery building dating back to 1850.

Giorgio Armani on Shelter Island

This summer, the Giorgio Armani Mare tour will complete its coastal sojourn in the Hamptons with a final stop on Shelter Island. The pop-up is adorned in tropical palm patterns and surfboards, and ice cream carts abound. Visitors will shop the latest from the Giorgio Armani Mare line, featuring light, flowing silhouettes in a white, ecru, and black palette. For the third year, the house is also directing proceeds to support the One Ocean Foundation, dedicated to the preservation of marine life.

Sézane at the Maidstone

Nestled in the Maidstone, Sézane has built a portal to Paris. The brand is bringing its Amour Tour, a series of pop-ups around the world, to the East End. At the historic East Hampton hotel, visitors will be able to shop a selection of Sézane’s bestsellers and accessories, including the Justine basket bag—a sloped carryall designed with beach days in mind. Through July 27.

zimmermann-hamptons-boutique
Image courtesy of Zimmermann.

Zimmermann in Southhampton

Your local purveyor of Aussie style is reopening in Southampton. In 2022, the Sydney-born house debuted its second Hamptons outpost in an 1898 bank restored to near-original condition. The rich, wood interiors and security vaults are complemented by vintage design pieces—including a 1940s Fritz Hansen armchair and a Willy Van Der Meeren wardrobe. This season, it’s a must-visit for those seeking fashion and design staples alike.

Swifty’s at the Hedges Inn

You loved it in New York; now reacquaint yourself with the buzzy restaurant in the Hamptons. After a Palm Beach run, Swifty’s is popping up in the Hamptons for the first time at the Hedges Inn. The 100 indoor and outdoor seats ensure this will be a bustling spot all summer long—serving local seafood, freshly baked bread, and wine from the nearby Wölffer Estate. If you’re hoping to catch a weekend brunch res, act fast.

The Hills in East Quogue

Privacy in the Hamptons is always being chased—but never quite like this. Mike Meldman’s latest playground, The Hills, transforms seclusion into a lifestyle brand, with Discovery Land Company’s signature blend of laid-back repose and curated luxury. Think members-only golf greens, pickleball courts, and an on-site spa. It’s the Hamptons, but dialed further inward, where every detail is tailored for hush-hush comfort in a community setting.

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