Last night, Cultured celebrated the partnership between Dr. Barbara Sturm and FARFETCH in an elegant gallery soiree in New York’s Chelsea neighborhood. Chief brand officer of FARFETCH Holli Rogers launched FARFETCH Beauty just a month ago, and the kickoff party as well as the partnership itself brought the worlds of fashion and skincare together. The event on May 18 was hosted by Cultured editor-in-chief Sarah Harrelson at Philippe Labaune Gallery.
Dr. Barbara Sturm is the founder of an eponymous leading and pioneering skincare brand. The German aesthetics doctor is widely known for her anti-inflammatory philosophy and non-surgical anti-aging skin treatments. The brand innovatively combines the worlds of art and science in its methods, creating effective skincare products using nourishing ingredients, while presenting their products in minimalist, aesthetic ways. The company’s goal is to nurture the skin without attacking living skin by using products that heal.
FARFETCH has a global fashion audience that is diverse and inclusive, and together the two brands’ partnership aims to merge a holistic approach to beauty with a bold and abstract fashion company, positioning both within a broader cultural connection to both art and science.
In the gallery, the crowd admired the large-scale photography on display while sipping on curated cocktails with natural ingredients. Attendees were a mix of professionals in the art, science and fashion worlds and included Nazy Nazhand, Lucrezia and Maria Buccellati, Lena Baranovsky and Charly Sturm. Upon close examination, the images presented were revealed to include Dr. Sturm herself as subject: a macro photograph of her eye was a particular standout, capturing the “art” of the Dr. Barbara Sturm brand—the skin and body itself.