The rising model takes a look at the state of the industry as she moves steadily toward its center.

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model Vivian Wilson
Photography by Aime Sandoval.

Everyone loves dunking on Elon Musk, but none so much as his daughter, Vivian Wilson. After emerging on the scene with her condemnations of extremism and the anti-trans rhetoric hurled her way, she kicked off her modeling career by starring in Fenty campaigns and walking for Gucci.

What question do you ask yourself most often while making work?

Where is craft services?

What’s one work of art that got you through an important moment in your life?

Definitely my community. God save the gays.

What grounds you and what invigorates you?

I am obsessed with Hell Followed with Us by Andrew Joseph White. I heavily suggest it, especially if you’re queer, which, if you’re reading this, you probably are.

What do you want to see more of in your industry?

I know it’s been talked about to death, but my answer is still body representation. Specifically, I’d like to see more plus-sized models on the runway, as it seems the industry is going backwards in that regard. In addition, I would like to see more individuality in terms of aesthetic and fashion choices.

When’s the last time you laughed hysterically?

I was playing Lifeweaver in Overwatch the other day, and I accidentally life-gripped my DPS into a Roadhog ult. He died. I also died. Life is good.

What would you be doing if you were not in your field?

I’d still be in college studying languages and procrastinating on all of my essay assignments.

To read more from the 2026 CULT100 honorees, see the full list here.

Keke Palmer

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