Design

rag & bone’s New Denim Architecture Will Make Finding the Perfect Pair a Breeze

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rag & bone 2019 Photo Project – March Women’s (5)
Camille Rowe and Tilda Lindstam for rag & bone's March 2019 Photo Project.

rag & bone, since 2002, have been dedicated to that Holy Grail of real-life fashion: perfectly-fitting five-pocket jeans. Searching for denim that isn’t at least slightly ill-fitting is Sisyphean work. The numerous categorical choices can be daunting (How high? How low? How dark, or light, or thin, or flared? How many pockets?). But rag & bone emphasize solid craftsmanship—the real key to a great fit, the kind that makes you stop searching.

For Spring 2019, they’re launching a new fit architecture to simplify the shopping experience. Silhouettes are grouped by rise: Low, Mid, High and Super High, each in their own particular style—and named after the women who inspire and embody the essence of rag & bone. There will be plenty of leg shapes and washes, but the rise remains steady. (The new system is a take on rag & bone’s Fit, 1, 2 and 3 architecture, which was designed for men’s denim and chinos.)

Tilda Lindstam for rag & bone’s March 2019 Photo Project.

There’s the Low, available in the Dre, inspired by rag & bone’s boyfriend jean—it sits on the hip. The Mid, which sits just above the hip, is available in the Cate and comes slim through the thigh, tapering as it makes its way down the leg. The High sits just below the waist, and you can get it in skinny, cigarette, flare (the Nina) and ankle straight (the Maya). Super High sits at the waist and is available in the Ruth straight or wide leg—the hips and thighs slim, the bottom of the jeans wide. It’s like a Dewey Decimal System for your pants—finding the perfect pair will be easier than ever.

Camille Rowe for rag & bone’s March 2019 Photo Project.

And you can trust the quality, the sheer work of it all. As rag & bone Founder and Chief Brand Officer Marcus Wainwright states in a recent press release, “A traditional jean is an iconic piece of American heritage and it’s a true form of craftsmanship. We continue to challenge what it means to make the best pair of jeans.”