CO-FOUNDERS AND CREATIVE DIRECTORS, PROENZA SCHOULER
WHAT IS YOUR CALLING CARD?
Being “young,” “next generation” New York fashion designers for about 20 years now.
WHAT’S SOMETHING PEOPLE GET WRONG ABOUT YOU?
The “are they together or not” question comes up all the time. The answer is yes. Together. Never not been.
WHEN WAS THE LAST TIME YOU SURPRISED YOURSELF IN YOUR WORK?
It generally surprises us that somehow, two kids who met in art school and joined forces on a little creative project for the hell of it, managed against all odds to create a real thriving business built on craft in New York fashion, of all places. It seems a bit surreal sometimes.
““Somehow, two kids who met in art school and joined forces on a little creative project for the hell of it, managed against all odds to create a real thriving business built on craft in New York fashion, of all places.””
WHO DO YOU CALL THE MOST?
Our sweet mothers.
WHAT DO YOU WANT TO SEE MORE OF IN YOUR INDUSTRY? LESS OF?
The hamster wheel of it all, the speed of show after show after show is relentless at times. To be able to take a beat every once in a while would be amazing.
DESCRIBE A RECENT CROSSROADS AT WHICH YOU FOUND YOURSELF.
There’s always that moment a week or two before a show when nothing seems to be coming together quite the way you intended it to, and the instinct to just cancel the whole thing is very real and present. You have to make a choice at that point. Do you cancel, or do you trust that whatever comes out of the process, even if different from what you intended, will be alright? Even now, this moment happens all too frequently.
You’ve almost hit your limit.
You’re approaching your limit of complementary articles. For expanded access, become a digital subscriber for less than $2 a week.