The Italian fashion house Etro is known for several non-negotiable traditions: strong color combinations, paisley prints, eclectic patterns, and a free-spirited approach to design. It’s a distinctive aesthetic that has appealed to such A-listers as Olivia Wilde, Constance Wu, and Damiano David, all of whom have donned the brand’s glamorous gowns or suits on the red carpet.

But changes do still happen at the nearly 60-year-old brand, of course. This fall, Etro is introducing a new chapter in its menswear division: Etro Tradition, which debuted as part of its Men’s Fall/Winter 2024-25 collection. Helmed by creative director Marco de Vincenzo, Etro menswear takes classic masculine apparel—blazers, double-breasted jackets, trousers—and infuses each piece with its signature flair. For example, the brand’s iconic paisley is woven into linings and prints, putting the conventional navy suit to shame.

But one needn’t sacrifice comfort to wear the brand’s lux apparel. While a bright red Etro suit might debut at an Oscars Party—we’re looking at you, Chris Pine—Formula 1 driver Lewis Hamilton strolled through the Red Carpet Fashion Awards this past August donning a baggy Etro jumper set from the fall collection. The cozy ensemble is part of the brand’s winter focus on dense wools and cashmeres—but don’t expect comfort to sideline quality. Intricate shoulder and lapel stitching, alongside personalized buttonholes and handmade welt pockets, showcase the house’s attention to fine tailoring. 

To ensure a quality fit, Etro has also announced the U.S. arrival of a new made-to-order service, Etro Unique. Already established in Italy and Japan, the appointment-only tailoring service will allow customers to fully customize suits, jackets, gilets, and trousers for fit and style. More than 80 fabric, lining, and button types are available to choose and combine. The brand asks its wearers, Why blend in when you can stand out?