Louis Vuitton turned up the heat in East Hampton with a summer garden party this past weekend. The event—hosted by Net-a-Porter Founder Natalie Massenet, Marie Chantal of Greece, and YouTube’s Head of Fashion and Beauty Derek Blasberg—transformed a local estate into a dazzling playground where oversized seashells and surfboards rested alongside Louis Vuitton trunks in vibrant sunset hues of pink and orange. The lawn was alive with oversized tic-tac-toe, giant Jenga, and lawn games that added a playful twist to the luxury brand's signature elegance.
Guests took full advantage of the picnic-style setup, lounging on umbrella-covered throw blankets and pillows while savoring a spread of champagne, caviar, light bites, and gelato. Princess Olympia of Greece, actor Neil Patrick Harris, actor and chef David Burtka, and co-founder of Moda Operandi Lauren Santo Domingo were among those spotted on the lawn. The nearby pool, complete with a whimsical alligator fountain, offered a cool respite, and activities like croquet, badminton, and cornhole kept the energy high.
Personalization was a key activity as well, with artists on hand to customize Louis Vuitton luggage for attendees. The brand's signature logo was omnipresent, gracing installations, cushions, deck chairs, and towels, making the heritage house an inextricable element of summertime festivities.
The event celebrated the recent opening of Louis Vuitton's Hamptons boutique, which offers a comprehensive selection of products, including men’s and women’s apparel, footwear, leather goods, accessories, fragrances, fine jewelry, watches, and the brand’s iconic trunks.
With laughter echoing through the gardens and the scent of summer in the air, Louis Vuitton’s East Hampton soirée was the epitome of sun-soaked luxury. As twilight set in, guests left with memories of a perfect summer celebration, where fashion met fun.
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