Last Friday, Gucci opened the doors to its newly reimagined boutique at 63 Wooster. The Soho location, which first opened in 2018, has been given a head-to-toe renovation—one that reflects the vibrance and grit of downtown New York, as well as the craftsmanship and opulence that sets Gucci apart.

Gucci Wooster resides in the shell of a 155-year-old industrial building, and original brickwork, tin ceilings, and iron accents flow seamlessly into modern updates like glass paneling and cement floors. The boutique's ground floor houses an array of pieces by legendary Italian furniture designers including Cassina, B&B, and Minotti—a holy trinity that suits Gucci Creative Director Sabato De Sarno’s contemporary leanings.

The space will also feature a collection of artworks curated by art advisor Truls Blaasmo, who also lent his eye to Gucci's Bond Street boutique in London. Pieces by Alighiero Boetti and light sculptures by Larry Bell sit alongside those of emerging artists like Autumn Knight and Sasha Stiles, creating a melange of eras and mediums that reflects the creative cacophony of Soho. 

The full breadth of Gucci’s offerings—men’s and women’s ready-to-wear, shoes, accessories, jewelry, and its Valigeria travel lines—are available in-store. To mark the grand re-opening, Gucci Wooster will also showcase the Women’s Spring/Summer 24 collection, which features sought-after limited-edition pieces including the Jackie Notte bag in an acid green colorway.

One holdover of the boutique's pre-renovation era is the Gucci Wooster bookstore, which boasts its own address, but is accessible from the newly reopened shop though an open-concept floor plan. Among the curated titles on offer is Gucci Prospettive 1: Milano Ancora, the first in a series of volumes that will chart the brand's design influences and creative evolution under De Sarno. In the days since the space's reopening, visitors have flooded in, signaling the brand's enduring legacy as a leader in craftsmanship, cutting-edge design, and multisensory experiences.