Contributing Editor Michael Wolfson gets a cultural injection, just before Frieze Week kicks off. Here, he reports from the Third annual Leading Culture Destinations Awards ceremony at the Langham Hotel in London.
As a first-timer at the LCD Awards, I thought I’d attend for two reasons: The first being that I wanted to find out what exactly this Leading Culture Destinations was all about, and the second was to check out the Virtual Salvador Dali Museum. We were given the opportunity to put on a set of the Virtual Reality goggles and headphones, and experience Dali ‘in depth’. The organization behind this, Inception VR, has an exciting product and open and interesting visions, so let’s see where this can go!
Now, the big surprise was getting to know about this Leading Culture Destinations, which is not some sort of travel mag, but, as it turns out, an incredibly amazing and worthy organization. Founded by Florian Wupperfeld, whose background is film (LA Film School) and then seven years at the Soho House Group, his vision seems to be not just about finding world destinations at a cultural level, but containing a high degree of social awareness. He’s creating what someone at the event described as ‘a focal point for Culture Nomads’. And, if you’re reading this now, you’re probably considered to be a Culture Nomad!
Overall, the awards given during the evening concentrated on best museums, with categories covering architecture, museum stores and restaurants and digital museums. But then, the exceptional aspect of LCD presented itself in the nomination of Soft Power Awards.
Soft Power, according to Gail Lord, one of the Soft Power gurus, is “the ability to influence behavior through persuasion, attraction or agenda setting.” For example, one of the awarded categories was Best Soft Power Cultural Organization Award, which was given to the Canadian Museum for Human Rights in Winnapeg.
So, if your travels take you to amazing cultural destinations, and you’re looking for a complete and soul satisfying experience, check out LCD.