Art and Commerce

BY Ann Binlot

If Adrian Cheng could have his way, China would be just as adept at manufacturing art and culture as it is with practically every other good imaginable, from Nike trainers to G.I. Joe action figures to iPhones. That’s because the Hong Kong entrepreneur wants to radically democratize culture on Mainland China, making it accessible to the masses in their retail outings with his K11 brand. Founded in 2008, Cheng’s art-commerce platform is comprised of shopping malls infused with exhibitions, a foundation, artist residencies, educational programming and more. “We can basically create a gallery within a high-traffic space,” says Cheng. “So people can come to eat, and at the same time be exposed to and appreciate art.”

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